4. The ALT text adds a text description to an image on a Web page, and should be used for all images, graphical bullets, and graphical horizontal rules. To add alt text in Word, open your document and select the object to which you want to add the alternative text. ALT text is accessed by screen reader users to provide them with a text equivalent of images. Right-click the object. Learn why alt attributes are important and how to write good ones. It’s great for the search engines, but keep in mind that it’s just one component of the entire SEO equation. Alternative (Alt) Text is meant to convey the “why” of the image as it relates to the content of a document or webpage. These are design decisions. Appropriate alternative text depends heavily on the image's context. At the same time, the image alt text is the most critical factor for ranking your images high on Google image search but it can also help your pages rank higher in Google web search. Write Good Alt Text We sometimes skip alt text if we can put the same text in front of the reader in another place, where it is accessible to everyone, sighted or non-sighted. From the menu that appears, select “Edit Alt Text.” Alternatively, you may select the “Alt Text” option found in the … Here are a few important keys to writing effective image alt text with SEO in mind: Describe the image, and be specific. This will help you write more precise alt text for your images. use the phrases "image of…" or "graphic of…". Alt text (alternative text) describes an image on a web page. Alternative text provides screen reader software users with access to all of the non-text information. Decorative images still need an alt attribute, but it should be empty (alt… Alt text of a functional image (e.g., an image within a link) should describe the function as well as the content. Use both the image's subject and context to guide you. This is why context matters the most, as you ALT "Tag" – Shorthand reference to the ALT attribute. Most widely used for images, it can also apply to any non-textual element like media, animations, buttons, etc. We use alt text where it makes sense to do so. Demo of ALT Text Purpose. Content Introduction WCAG 2.0 States Standard Image Image with Text Linked Image Decorative Image Complex Image Drupal Resources & Tools Introduction When defining the alt attribute (alt text) on an image, context matters the most. The rule of thumb here is to be descriptive in both your file name and in your alternate text. Alternative text (alt text) is an HTML code element which describes both the content and function of an image on a webpage; it translates non-textual elements into text. Then enter descriptive text in the window that appears and click OK.See page 8 of our accessibility e-book for tips on writing good alternate text (alt text). However, your alt text shouldn’t be endless. By writing effective alternative text or alt text and including it when you publish data visualization you provide a way for people who cannot see the … The recommendation is to write a maximum of 125 characters, otherwise your alt text may not be read completely by search engines. Keep it short-ish. ALT TEXT is the most important element of image SEO. Indeed, the photograph of this pixel perfect breakfast below evokes many words. Keep your alt text fewer than 125 characters. That is the function of an alt text but that function can be carried out just as effectively by other text on the page. Use an alt text on all your images to help visually impaired users navigate your site better. It also displays on the page if the image fails to load, as in this example of a missing image. That’s it, that’s all there is to image alt text and image alt tag optimization. It lives in the HTML code and isn't visible on the page itself, but it is important for SEO. It is read aloud to users by screen reader software, and it is indexed by search engines.

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